Posts Tagged ‘HIDCO’

March 12, 2012 Leave a comment

Client: West Bengal Housing and Development Corporation (HIDCO) (under West Bengal State Government)

Description: This is a brand building exercise for HIDCO done to promote the overall development of New Town in the outskirts of Kolkata, India. It is to especially bring to the fore the International Finance Center, a proposed financial hub at New Town, second only to the Banra-Kurla Complex, Mumbai in India.

Feature 1: The brand look and Feel

A place where blue meets green

Skyscrapers and Flyovers dot the cityscape

Business Capital of Eastern India

The Ecospace

Modern Conveniences and Amenities

Feature 2: Kiosks