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April 16, 2011 Leave a comment

Concepts for Belani Group  hoarding

belani group hoarding concept

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April 14, 2011 Leave a comment

Below are some emailers for the Lotus Group. The emailers were done in 3 phases for all of their projects across Mumbai.

emailer 1

emailer 2

 

emailer 3

April 14, 2011 1 comment

Roopkatha is a residential complex in the Rajdanga area. The positioning for the project is ‘the idylls of childhood”. The communication speaks about how Roopkatha brings back the stress free life of childhood. ‘Thakur mar jhuli’, a popular bengali book of fairytales has been used as reference for the brochure. The copy is in bengali and flows as a single narrative of a grandmother telling her grandson a fairytale. Hand drawn illustrations used.

Find below, some of the communication done for the project.

1. Brochure

Roopkatha Brochure cover

Inside spread 2

2. Roopkatha ads (conception stage)

These are press ads that were conceived for the project. The idea however had to be dropped eventually. These are vernacular ads that are fashioned as teasetrs+reveal. The teasers are strip ads (meant to occupy the lowermost strip of the newspaper) which culminate in a full backpage. These too, follow a single story narration of a prince on a mission culminating in finding the ‘perfect haven of happiness’, metaphorically, the project itself.

Press teaser 1

teaser press 2

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